The Ashen Creatives blog Ideas That Make Better Ads.
Practical advice on video ads, product videos and static creative for e‑commerce brands and trades businesses.
Articles
Trades & landscaping
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Trades · 2 min read
Why Video Ads Work So Well for Trades Businesses
Most trades already have the raw material for great video ads: finished jobs. Here’s why video tends to beat a single photo, and how to use it without a film crew. -
Trades · 2 min read
How to Turn Finished Jobs Into Ads: A Phone Photo Guide for Trades
The photos you take at the end of a job can become your best adverts. A few small habits make them far easier to turn into scroll-stopping ads. -
Landscaping · 2 min read
Landscaping Advertising Ideas for Every Season
Landscaping is seasonal, and your ads should be too. Here’s what to promote through the year, whichever hemisphere your customers live in. -
Construction · 2 min read
Construction Company Advertising: What to Show on Social Media
Builders, groundworkers and plant hire firms have some of the most watchable work there is. Here’s how to turn it into advertising that wins attention.
Articles
E‑commerce
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E-commerce · 2 min read
Video Ads vs Static Ads for E-commerce: When to Use Each
It isn’t video or statics. It’s knowing which job each one does best, and building a creative mix that lets you test both. -
E-commerce · 2 min read
What Is a Hypermotion Product Video?
Fast camera moves, frozen splashes and macro detail that end on a perfect hero shot. Here’s what hypermotion is, and which products it suits.
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