Trades
How to Turn Finished Jobs Into Ads: A Phone Photo Guide for Trades
The photos you take at the end of a job can become your best adverts. A few small habits make them far easier to turn into scroll-stopping ads.
Whether you lay driveways, fit kitchens or rewire houses, the finished job is your proof. Here’s how to capture it so it works as an advert, not just a record.
Take the “before” first
Before work starts, stand somewhere you can return to and take a wide photo and a short clip. The same angle at the end gives you a before-and-after that needs no explanation.
Shoot the finish in good light
- Blue sky or bright overcast both work. Overcast light is soft and kind to stone, timber and planting.
- Avoid harsh midday shadows across the work if you can come back later.
- Early evening gives warm light for gardens and exteriors.
- Indoors, open the blinds and switch on every light.
Clear the scene
- Move vans, skips, bags and tools out of shot.
- Sweep paving, wipe worktops and hide bins and hoses.
- Two minutes of tidying is the difference between a record photo and an advert.
Get the shots an editor needs
- One wide shot from the street, the garden gate or the doorway.
- Three or four details: edging, joints, fixings and finishes.
- A slow 10-second walk-through, held steady, once vertically and once horizontally.
- A short clip of the team working, if everyone’s happy to be filmed.
Ask permission
Check with your customer before sharing photos of their home, and leave out house numbers, number plates and faces unless they agree.
What we do with them
We turn your photos and clips into short AI video ads and static creatives, with colour, light and camera movement, your branding, your service area and a clear call to action. See what we make for home improvement businesses and for landscaping and outdoor trades.
